The Marketing Revolution is Here
One-to-One
P&G, Walmart, Amazon, and others are using one-to-one marketing to grow their sales and revenues. (You can, too, if you just follow the roadmap in the book.)
Privacy
57% of consumers will provide personal information as long as it’s for their benefit and being used in responsible ways. (Source: Janrain)
Relevance
67% want brands to adjust marketing content based on who they are. When brands don't adjust, 42% of consumers will "get annoyed" that content isn’t personalized. (Source: Adobe)
Growth
Advantage Rent A Car used one-to-one and saw a 25% bump in direct bookings. Goba Sports Group used one-to-one and reduced their CPA by 24% and saw a 59% increase in ROAS. (Source: BlueConic)
“An Audience of One provides a roadmap on how marketing is changing today and also where it is headed tomorrow.”
--Doug Dichting, former VP R&D and Innovation, Del Monte Foods
“Well-written. Well-researched. And a fun, breezy style that makes this highly-technical subject easy to understand and execute."
-- Kirsten McMullen, Global Privacy Program Manager, NortonLifeLock
About the Book
In An Audience of One, internationally recognized marketing experts Jamie Turner and Chuck Moxley reveal the secrets to implementing a strategy that allows you to use important data while respecting consumers’ privacy concerns. In chapter after chapter of real-life cases and primary research, you’ll learn:
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Why mass marketing is losing its effectiveness and why leading marketers are switching to one-to-one
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How P&G, Jeep, Nike, and Walmart are using advances in technology, changes in consumer behavior, and data insights to drive more revenue to the bottom line
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How small, medium, and large corporations can use one-to-one to narrow their focus and grow their revenues
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What fears consumers have about privacy – and how to address their concerns
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Surprising insights about the customer journey and how it can be leveraged for success
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How to calculate the ROI of a one-to-one marketing campaign
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Why brands around the globe are embracing one-to-one and why you should, too
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How to hyper-target your campaigns and track the results while protecting the privacy of your prospects and customers
If you’re a marketing executive, C-suite executive, entrepreneur or a leader in any business, understanding one-to-one marketing―and learning how to use it properly―is critical to your brand’s success.
An Audience of One will give you the in-depth understanding you need and provide a hands-on, actionable roadmap to take your marketing to the next level.
Download the Introduction and Chapter 1
About the Authors
Jamie Turner:
Jamie is an internationally-recognized author, professor, and speaker who has consulted with The Coca-Cola Company, AT&T, IBM, Holiday Inn, Microsoft, T-Mobile, and dozens of other major brands. You may have seen Jamie in Inc., CNBC, Business Insider, Entrepreneur, and Forbes. He’s also a regular guest on CNN and HLN where he shares his expertise on marketing, persuasion, and leadership.
Jamie is the co-author of several essential business books and was listed was recognized as a top 10 speaker by CareerAddict (along with Ariana Huffington, Daymond John, and Gary Vaynerchuk). His YouTube channel was recently designated one of the “Top 10 Business YouTube Channels” in the nation by Wishpond.com. To contact Jamie about speaking at your next event, email Jamie@JamieTurner.Live.
Would you like to read more content from author, professor, and speaker Jamie Turner? If so, read these posts on the Unspoken Rules of Leadership blog: An In-Depth Guide on How to Improve Your Communication Skills; How to Develop a Growth Mindset; How to Delegate; How to Lead: Using Your Mindset to Become a Better Leader; and Ten Action Steps for Aspiring Leaders.
Chuck Moxley:
Chuck has co-founded three Bay Area technology companies. He has also developed innovative marketing campaigns for Lee Jeans, Sears, Sprint, Royal Oak Charcoal, CITGO, Chick-fil-A and several technology start-ups. As a frequent speaker and regular contributor to industry publications, including MarTech Advisor and AdExchanger, he offers insights on 1:1 marketing, advertising, and digital advertising including mobile and advanced television.
He is one of the nation’s leading experts on the convergence of technology and marketing and speaks frequently at both the corporate and university level on the ethical use of data and its impact on business and society. To contact Chuck about speaking at your next event, email TalkToChuck@ChuckMoxley.com.