In An Audience of One, the book by Jamie Turner and Chuck Moxley that has been called “One of the Most Important Marketing Books of the Past Decade” by a …
Did William Shatner and Jeff Bezos Just Usher In a New Era in Space Tourism?
Space tourism is a hot topic, thanks to William Shatner’s ride on Jeff Bezos’s New Shepard rocket. On Wednesday, October 13th, Jeff Bezos watched Shatner and several other astronauts blast …
One-to-One Marketing and Privacy: What You Need to Know.
Modern marketers are faced with a great dilemma: Consumers want highly-personalized marketing, but also don’t want to put their personal information at risk. According to Epsilon, 80% of consumers are …
What is One-to-One Marketing? An In-Depth Guide.
Have you noticed that a lot of people are talking about one-to-one marketing these days? It’s a hot topic. And, as a result of all the buzz, more and more …
One-to-One Marketing: 50 Essential Facts
If you’re like most people reading this, you’re starting to hear a lot about one-to-one marketing. That’s not surprising. After all, one-to-one is being used by brands like P&G, Amazon, …
What is One-to-One Marketing? Here’s the Best Definition and a Step-by-Step Guide.
Are you looking for a definition of one-to-one marketing? If so, you’re not alone. Marketers, C-Suite executives, and business owners keep hearing about one-to-one marketing and want to know what …
Key Concepts Every Executive Should Know About One-to-One Marketing
In order to get one-to-one (1:1) marketing to work for your business, it’s important to understand the key concepts that are involved with the whole process. When you understand the …