In An Audience of One, the book by Jamie Turner and Chuck Moxley that has been called “One of the Most Important Marketing Books of the Past Decade” by a …
Did William Shatner and Jeff Bezos Just Usher In a New Era in Space Tourism?
Space tourism is a hot topic, thanks to William Shatner’s ride on Jeff Bezos’s New Shepard rocket. On Wednesday, October 13th, Jeff Bezos watched Shatner and several other astronauts blast …
One-to-One Marketing and Privacy: What You Need to Know.
Modern marketers are faced with a great dilemma: Consumers want highly-personalized marketing, but also don’t want to put their personal information at risk. According to Epsilon, 80% of consumers are …
What is One-to-One Marketing? An In-Depth Guide.
Have you noticed that a lot of people are talking about one-to-one marketing these days? It’s a hot topic. And, as a result of all the buzz, more and more …
How to Turn Data Privacy into An Asset: A Guide for One-to-One Marketers
By Leah Ellsworth Data privacy is a hot topic right now. Apple, Google, Evernote and other technology companies have pushed it to the forefront of the news cycle. Despite all …
Apple and Google Are Killing Third-Party Cookies. Should You be Worried?
By Katherine Burns, The University of Texas at Austin For years now cookies have been used to track visitors and collect data in order to improve their online experience. However, …
One-to-One Marketing: 50 Essential Facts
If you’re like most people reading this, you’re starting to hear a lot about one-to-one marketing. That’s not surprising. After all, one-to-one is being used by brands like P&G, Amazon, …
What is One-to-One Marketing? Here’s the Best Definition and a Step-by-Step Guide.
Are you looking for a definition of one-to-one marketing? If so, you’re not alone. Marketers, C-Suite executives, and business owners keep hearing about one-to-one marketing and want to know what …
Key Concepts Every Executive Should Know About One-to-One Marketing
In order to get one-to-one (1:1) marketing to work for your business, it’s important to understand the key concepts that are involved with the whole process. When you understand the …